"The design brief is about a problem that we are going to explore RATHER THAN a problem we are going to solve.”

~ Workshop Participant at IP ~

GOAL
Designing for a A Universal Home Coming Experience for IKEA Customer around the world. ​​​​​​​ 
TYPE OF WORK
Designing for Experiences and Services​​​​​​​, Design Facilitation.
CLIENT
Innovation Pioneers is a network founded by innovation practitioners from various industries, with experience in strategic, tactical as well as operational management of innovation. 
ROLE
I equipped & coached innovation officers who represent their company in the network (such as IKEA, Tetra Pak Astra Zeneca, Volvo, Thule, etc.) with strategic guidance and facilitated the co-creative process of exploring the problems and opportunities to enhance the homecoming experience in a personal yet universal way for IKEA.​​​​​​​

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