"Looking at the produced touch-points, I see the value of this discussion as more about being able to question the fundamentals underlying the experience behind the service."
-Senior Design Strategist at Ergonomidesign
THE GOAL
The project aimed to create a clear and consistent customer service for Posten (Now PostNord), strengthen Posten’s Swedish market position, and increase its profitability.
The project aimed to create a clear and consistent customer service for Posten (Now PostNord), strengthen Posten’s Swedish market position, and increase its profitability.
REQUIRED EXPERTISE
Designing for Experience, Design Facilitation
Designing for Experience, Design Facilitation
CLIENT INFO
ERGONOMIDESIGN (Now McKinsey Design) is one of the world’s top-ranking design and innovation consultancies.
ERGONOMIDESIGN (Now McKinsey Design) is one of the world’s top-ranking design and innovation consultancies.
MY ROLE
I provided strategic and creative guidance for a team of three Industrial Designers, a Design Researcher, and a Design Strategist.
I provided strategic and creative guidance for a team of three Industrial Designers, a Design Researcher, and a Design Strategist.