“This framework helps us to get familiarized with the project context. It helps us to put ourselves into the user shoes. So we can emotionally get involved with the whole experience. It provides creative confidence.”

~ Innovation Pioneers Member ~

GOAL
Re-forming the Energy-Drink Experience by to exploring a healthy and cool alternative to replace the Energy Drink syndrome amongst teenagers.
TYPE OF WORK
Designing for Experiences and Services​​​​​​​, Design Facilitation.
CLIENT
Tetra Pak. Innovation Pioneers is a network founded by innovation practitioners from various industries, with experience in strategic, tactical as well as operational management of innovation.
OUR ROLE
We equipped & coached innovation officers who represent their company in the network (such as IKEA, Tetra Pak, Astra Zeneca, Volvo, Thule, etc.) with strategic guidance and facilitated the co-creative process of exploring the problems and opportunities to enhance the youth drinking experience.​​​​​​​

You may also like

Back to Top